BT launched a consumer VoIP service that runs over competing cable modem services. Customers are provided with a broadband VoIP adapter that enables them to access the BT network without having to reconnect their telephone line to BT through the circuit switched network. BT’s “Broadband Voice” service is initially being marketed in areas where there is a heavy concentration of NTL and Telewest cable modem subscribers. The service costs £7.50 per month, allowing customers to make as many UK evening and weekend calls of up to an hour for no extra charge. Daytime calls will be charged at 3p per minute, with a 5p minimum charge.
“Broadband Voice takes the battle for customers right to the door of our rivals,” said Pierre Danon, chief executive of BT Retail.
