DBS Now Accounts for 20% of U.S. TV Market

One in five television households in the U.S. now receive their television programming through the direct broadcast satellite (DBS) service of either DIRECTV or EchoStar’s DISH Network. DIRECTV’s July second-quarter subscriber count was 11.56 million, up by 181,000 in three months. DISH Network currently has 8.8 million subscribers, up by 270,000 net new subscribers in the last quarter. The Satellite Broadcasting and Communications Association said that in the first six months of 2003 the DBS industry had net additions of 1.01 million subscribers, while the top ten cable operators showed net losses of about 80,000 net basic subscribers.
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