Ericsson is backing a new Pixl8r initiative and Social Media Portal to help mobile users share content across diverse networks.
The Pixl8r initiative is an open-standard solution that allows photo sharing sites to interact in real time. With Pixl8r, mobile subscribers can share social media across different operator portals and receive SMS notification of friends’ activities regardless of network. Ericsson said Pixl8r would create a federation of community portals that can connect the world’s about four billion mobile users.
With Ericsson’s Social Media Portal, operators can deliver a Pixl8r-compatible social networking service. The solution does not require client downloads. Content is automatically backed up on a community portal that offers personal storage, synchronization, unified messaging and services for sharing content such as photos and videos with friends and family. The Social Media Portal gives operators the required tools to become part of the social web. The white-labeled portal solution offers opportunities for advertising revenues from both mobile and fixed portals, reduces churn and improves brand positioning. It is also expected to increase data traffic such as MMS, video calling and web portal traffic.
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