Google TV hopes to create a new experience in the living room by overlaying web functionality with existing channels. Unlike earlier approaches to this challenge, Google said its enormous advertising inventory combined with its search and cloud computing capabilities will prove to be a decisive factor in transforming television.
The company announced its first three technology partners, including Sony, Logitech (offering a STB and input devices) and Intel. The first products will hit the market this Fall. Best Buy has signed up to be a retail partner. Google also announced a partnership with DishNetworks on an enhanced Google TV experience.
The technology will be open sourced into both the Android and Chrome environments.
A specialized version of Intel’s Atom processor with HD encode/decode will power the new category of STBs.
http://www.google.com/tv/
