Lucent Names Giere as Chief Marketing Officer

Lucent Technologies appointed John P. Giere as Chief Marketing Officer, effective immediately. Giere was most recently a vice president at Ericsson, where he led the company’s global branding and marketing program as well as business development efforts into new markets. Giere will report to Lucent’s chairman and CEO Patricia Russo and build a central marketing organization to support the Lucent branding, marketing strategy and global marketing efforts. He will oversee all of the company’s marketing initiatives and design a tightly linked team across its wireless, wireline and services businesses to support these efforts.
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