TiVo plans to launch a television-based advertising search solution in Spring 2006. Advertisers will have the ability to deliver television advertising, on demand and targeted to consumers, without the limitations of traditional television media placement. Advertisers will be able to reach viewers in the market for a certain product or service. Ads will be delivered to subscribers who can conduct a search for a product by category or associated with keywords.
Leading media and advertising agencies including Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group, as well as Comcast Spotlight, the advertising sales division of Comcast Cable, have worked with TiVo to develop the capability.
http://www.tivo.com
