Adobe Systems previewed its new Media Player desktop application for distributing and monetizing high-quality content both online and offline.
The Adobe Media Player, which leverages the company’s Flash technology, provides content publishers new abilities to distribute, track and build businesses around their media assets.
Adobe Media Player is developed using Apollo, the code name of Adobe’s recently announced application runtime that empowers content publishers and web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. The player is cross-platform, based on open standards – including RSS and SMIL.
Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and its partners.
http://www.adobe.com
