Rogers Communications will implement Amdocs CRM across its cable, wireless and telecom lines of business. This implementation is part of Rogers’ integrated customer management (ICM) strategy rollout which is designed to provide a consistent customer experience to its more than 10 million subscribers. Financial terms were not disclosed.
Customers receive a variety of communications services from Rogers, including cable TV, high-speed Internet, wireline and wireless. Rogers strives to ensure a consistent customer experience across all those services. Providing a single view of the customer is part of an ICM strategy, which helps achieve that. ICM provides a framework to organize a company’s infrastructure and resources around customer needs and the customer experience.
Rogers is also using Amdocs billing software to support its various lines of business.
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