Narrowstep, which provides a turn-key broadband TV service, is working with JWTwo Digital, the digital division of JWT, the United States’ largest advertising agency, to help launch “LoveBites,” a project related to the launch of Unilever’s Sunsilk brand.
The JWTwo project will use telvOS to not only deliver a TV-like experience on the Internet, but to perform a myriad of functions such as encoding at high data rates (1,800 kbps, the highest bit rate available), robust content management, reporting, DRM/security/encryption, rights controls, payment facilitation, dynamic ad insertion, e-commerce, upload and download capabilities, content delivery (CDN), and social networking.
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