Orange Unveils New Group Strategy

Orange SA, the largest mobile operator in both the UK and France, unveiled a new corporate strategy that emphasizes customer intimacy, capitalizing on its intelligent network and developing key industry alliances. Orange is implementing a common technology platform across the entire Orange Group, adding intelligence to the network infrastructure to deliver new services and applications quickly. Orange also intends to form an alliance with TIM (Telecom Italia Mobile), Telefonica Moviles and T-Mobile to deliver seamless voice, data and mobile internet services across multiple markets. The company said it is on track to meet guidance of 5% revenue growth in 2003. Orange expects its CAPEX-to-sales ratio to be around 11% in the long term.
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