ScanScout, a start-up based in Cambridge, Mass., closed $7 million in its first round of institutional funding for its work in digital video delivery. ScanScout technology helps advertisers and publishers by providing brand protection to ensure that advertisers’ brand messages will only be seen adjacent to the most appropriate content.
The funding was led by General Catalyst Partners with participation from existing angel investors, Ron Conway and First Round Capital. http://www.scanscout.com
