Tata Communications has joined forces with Net Insight, a specialist in the transport of live, interactive and on-demand content, to enable media organisations to manage and deliver live OTT content globally, in complete sync across all devices, for the first time.
The combination of Tata Communications’ Media Ecosystem, including its Video Connect service, and Net Insight’s OTT solution, enables media organisations to manage and distribute a video feed from any location globally to any device, without any delay, for a truly real-time, interactive and social TV experience, and to better monetise high-value live sports and music events. The companies said this solution marks a significant improvement over conventional OTT content delivery, where typically there is a lag of several seconds to even minutes between the live TV broadcast and the online feed.
“The OTT market is growing rapidly, driven by people’s hunger to watch their favourite shows, anytime, anywhere, on any device, but to-date, the time lag with OTT content delivery has prevented its widespread use with live events,” says Brian Morris, Vice President & General Manager, Global Media and Entertainment services, Tata Communications.
