Advanced Micro Devices named Ariel Kelman as Senior Vice President and Chief Marketing Officer, effective immediately. Kelman takes responsibility for AMD’s global marketing organization, including brand, communications, events, developer relations, and go-to-market strategy.
Kelman reports to Ruth Cotter, Senior Vice President and Chief Administrative Officer, and will work with AMD’s executive team to strengthen engagement with customers, partners, and developers as the company scales its portfolio across data center, client, embedded, and gaming markets.
He joins AMD from Salesforce, where he served as president and CMO, and previously held senior marketing leadership roles at Amazon Web Services and Oracle during periods of rapid growth.
- Appointed Senior Vice President and Chief Marketing Officer, effective immediately
- Oversees global marketing, brand, communications, events, and developer relations
- Reports to Ruth Cotter, SVP and Chief Administrative Officer
- Previously served as president and CMO at Salesforce
- Prior leadership roles at AWS and Oracle
“I’m thrilled to join AMD at such an exciting moment in the company’s journey,” Kelman said. “I’m looking forward to working with the team to elevate the AMD brand, deepen engagement with customers and partners, and capture the massive AI data center opportunity enabled by AMD’s uniquely differentiated products.”
🌐 Analysis
The appointment comes as AMD continues to expand its data center and AI portfolio, increasing the importance of clear positioning against entrenched rivals in CPUs, GPUs, and accelerators. Kelman’s background at hyperscale and enterprise software companies aligns with AMD’s push to engage cloud providers, developers, and ecosystem partners around AI infrastructure platforms.
