Microsoft and AOL (now a division of Verizon) announced a major, 10-year deal under which AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets — the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will represent inventory from across Microsoft’s suite of online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
In addition, Microsoft will provide its Bing-powered search capabilities to AOL beginning January 1, 2016.
Commenting on the partnership, AOL President, Bob Lord said, “We have enjoyed a terrific relationship with Microsoft, and this expanded partnership is a win for both companies and our advertiser partners as our industry continues to rapidly transform and evolve. This collaboration further validates our leadership position in digital advertising and the shift to automation, while also allowing Microsoft to focus on what they do best: industry leading services and search innovation.”
