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Home » AT&T, AT&T Wireless, and Cingular Resolve Branding Issue

AT&T, AT&T Wireless, and Cingular Resolve Branding Issue

August 22, 2004
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AT&T, AT&T Wireless, and Cingular Wireless resolved issues relating to the use of the AT&T brand in connection with Cingular’s acquisition of AT&T Wireless. During a six-month transition following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services.

Cingular intends to use its own brand for the new combined company following its acquisition of AT&T Wireless, and it will cease using the AT&T brand at the end of the transition period.

Also, AT&T will provide the combined Cingular/AT&T Wireless with international long distance, private line services, and corporate telecommunications services for up to 17 months. This represents a commitment of $100 million to AT&T, the companies noted. http://www.att.com

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