Telefonica is testing Narrowstep’s proprietary “telvOS” to deliver TV over IP channels. Specifically, Telefonica has been trailing two broadband TV channels, Terra TV Spain (www.terra.ES) and Terra TV Peru (www.terra.com.PE). Narrowstep said the early results indicate the broadband channels have been experiencing massive success.
The broadband TV offerings are the fastest growing features on the portals with Terra TV Spain attracting more than 300,000 unique viewers in March this year and click through rates consistently measuring higher than any other offering on the portal. Terra TV Peru is also attracting thousands of unique viewers and is converting 10 percent of its portal visitors to TV viewers.
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