Deutsche Telekom and Microsoft announced a broad, strategic partnership at Mobile World Congress. The companies agreed to expand the Microsoft ecosystem to new consumer and business customers. The partnership includes a joint international marketing campaign spanning advertising, sales support and training, custom application development, and experiential activities, tailored by market. As part of the deal DT will promote Microsoft Lumia smartphones and online services. Deutsche Telekom will be a Windows 10 launch partner.
“Deutsche Telekom has been a Microsoft device partner since the beginning. Its trusted brand and network excellence in Germany and across key European markets will be a strong force to jointly deliver Microsoft devices and services to more consumers and businesses throughout Europe,” said Florian Seiche, vice president, Europe Region, Mobile Device Sales, Microsoft.
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