Telefónica Digital has selected Microsoft’s Mediaroom for its new Global Video Platform (GVP) for all video entertainment services across Telefónica’s Operating Businesses.
Telefónica’s GVP is an IPTV-based pay-TV subscription service — including DVR, video on-demand and and other applications — that can be delivered either on the carrier’s own access network or as an over-the-top offering. It supports a range of devices inside and outside the home, including set top boxes, Xbox 360s, tablets and smartphones.
Launches are already underway in Brazil (Vivo TV Fibra), Chile (Movistar IPTV) and Spain (Movistar Imagenio on Xbox 360). The service is Spain provides subscribers with 12 linear channels focused on sports including the Spanish First Soccer League (Liga BBVA) under Canal+ Liga Channel.
“This new agreement focused on Telefónica’s GVP further extends our alliance in the world of TV and video entertainment to a range of screens throughout the home and on the go, and the benefits will be enjoyed by many millions of people globally. Through its use of IP-based broadband networks and the Microsoft Mediaroom platform, Telefónica’s next-generation TV services are poised to delight and entertain millions of consumers across their markets in Europe and Latin America,” stated Tom Gibbons, corporate vice president, Operator TV Business, Microsoft.
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